The impact of a membership program on relationship strength

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Contemporary knowledge of relationship marketing
Subtitle of host publication	1998 research conference proceedings
Editors	Jagdish, N. Sheth, Anil Menon
Place of Publication	Atlanta, USA
Publisher	Emory University
Pages	116
Publication status	Published - 1998
Externally published	Yes

Keywords

@inproceedings{c023a1a574344e31b86db875e3001a0e,

title = "The impact of a membership program on relationship strength",

keywords = "Relationship Strength",

author = "J.M.C. Schijns",

year = "1998",

language = "English",

pages = "116",

editor = "Sheth, {Jagdish, N.} and Anil Menon",

booktitle = "Contemporary knowledge of relationship marketing",

publisher = "Emory University",

address = "United States",

}

The impact of a membership program on relationship strength. / Schijns, J.M.C.
Contemporary knowledge of relationship marketing: 1998 research conference proceedings. ed. / Jagdish, N. Sheth; Anil Menon. Atlanta, USA: Emory University, 1998. p. 116.

Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review