The impact of a membership program on relationship strength

J.M.C. Schijns*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference Article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationContemporary knowledge of relationship marketing
Subtitle of host publication1998 research conference proceedings
EditorsJagdish, N. Sheth, Anil Menon
Place of PublicationAtlanta, USA
PublisherEmory University
Publication statusPublished - 1998
Externally publishedYes


  • Relationship Strength

Cite this