The impact of suppliers’ green marketing mix on buyer satisfaction and green loyalty

C. Gelderman^*, J.M.C. Schijns, W.D.B.H.M. Lambrechts, S. (Simon) Vijgen

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference Article in proceeding › Academic › peer-review

1 results
- Title(descending)
- Award date

best paper with strong managerial implications of Ipsera 2020
Schijns, Jos (Recipient), Gelderman, Kees (Recipient), Lambrechts, Wim (Recipient) & van Hal, L. (Laura) (Recipient), 25 Apr 2020
Prize: Prize (including medals and awards) › Academic

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