Companies that are experienced in open innovation integrate open innovation activities as part of their strategy. By contrast, open innovation research has not been adequately integrated into the strategy literature and vice versa. In this chapter, we discuss a number of existing strategy fields that offer inroads to connect open innovation to strategy. The need to connect open innovation to strategy is illustrated by describing how companies increasingly organize new business development projects through open innovation ecosystems where an increasing variety of partners do not only act as sources of innovative knowledge but also provide input to a joint strategizing process.
|Title of host publication||Strategy and Communication for Innovation|
|Subtitle of host publication||Integrative Perspectives on Innovation in the Digital Economy|
|Editors||Nicole Pfeffermann, Julie Gould|
|Number of pages||13|
|ISBN (Print)||978-3-319-49540-8, 978-3-319-84184-7|
|Publication status||Published - 8 Mar 2017|