The marketing value of CSR initiatives and its potential brand equity, taste perception, and emotional value

J. Filz, R.J. R.J. Blomme, A. Van Rheede

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

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    Keyphrases

    Economics, Econometrics and Finance

    Social Sciences

    Agricultural and Biological Sciences

    Food Science