The Power of eWOM through Social Networking Sites

J.M.C. Schijns, Niels van Bruggen

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)95-101
Number of pages7
JournalJournal of Marketing Development and Competitiveness
Volume12
Issue number3
Publication statusPublished - 2018

Keywords

  • e-WOM

Cite this

@article{dc94c6649abe40109cda966563f0ad1e,
title = "The Power of eWOM through Social Networking Sites",
keywords = "e-WOM",
author = "J.M.C. Schijns and {van Bruggen}, Niels",
year = "2018",
language = "English",
volume = "12",
pages = "95--101",
journal = "Journal of Marketing Development and Competitiveness",
issn = "2155-2843",
publisher = "North American Business Press",
number = "3",

}

The Power of eWOM through Social Networking Sites. / Schijns, J.M.C.; van Bruggen, Niels.

In: Journal of Marketing Development and Competitiveness, Vol. 12, No. 3, 2018, p. 95-101.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - The Power of eWOM through Social Networking Sites

AU - Schijns, J.M.C.

AU - van Bruggen, Niels

PY - 2018

Y1 - 2018

KW - e-WOM

M3 - Article

VL - 12

SP - 95

EP - 101

JO - Journal of Marketing Development and Competitiveness

JF - Journal of Marketing Development and Competitiveness

SN - 2155-2843

IS - 3

ER -