The Power of eWOM through Social Networking Sites

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	95-101
Number of pages	7
Journal	Journal of Marketing Development and Competitiveness
Volume	12
Issue number	3
Publication status	Published - 2018

Keywords

@article{dc94c6649abe40109cda966563f0ad1e,

title = "The Power of eWOM through Social Networking Sites",

keywords = "e-WOM",

author = "J.M.C. Schijns and {van Bruggen}, Niels",

year = "2018",

language = "English",

volume = "12",

pages = "95--101",

journal = "Journal of Marketing Development and Competitiveness",

issn = "2155-2843",

publisher = "North American Business Press",

number = "3",

}