The Power of eWOM through Social Networking Sites

J.M.C. Schijns; Niels van Bruggen

The Power of eWOM through Social Networking Sites

Research Line Learning (part of LIRS program)

Research output: Contribution to conference › Abstract › Academic

Original language	English
Publication status	Published - 2018
Event	International Conference on Marketing, Tourism & Hospitality: MTC18Swiss Conference - Europe, Zurich, Switzerland Duration: 13 Jul 2018 → 15 Jul 2018

Conference

Conference	International Conference on Marketing, Tourism & Hospitality
Abbreviated title	MTC18Swiss
Country	Switzerland
City	Zurich
Period	13/07/18 → 15/07/18

Cite this

Schijns, J. M. C., & van Bruggen, N. (2018). The Power of eWOM through Social Networking Sites. Abstract from International Conference on Marketing, Tourism & Hospitality, Zurich, Switzerland.

@conference{e1acf2c0bfad40688b272bc00e444c20,

title = "The Power of eWOM through Social Networking Sites",

author = "J.M.C. Schijns and {van Bruggen}, Niels",

year = "2018",

language = "English",

note = "International Conference on Marketing, Tourism & Hospitality : MTC18Swiss Conference, MTC18Swiss ; Conference date: 13-07-2018 Through 15-07-2018",

}

Access to Document

http://globalbizresearch.org/Swiss_Conference_2018_July3/docs/doc/4.%20Education/ZT862.pdfLicence: CC BY-NC-ND