The Power of eWOM through Social Networking Sites

J.M.C. Schijns, Niels van Bruggen

Research output: Contribution to conferenceAbstractAcademic

Original languageEnglish
Publication statusPublished - 2018
EventInternational Conference on Marketing, Tourism & Hospitality: MTC18Swiss Conference - Europe, Zurich, Switzerland
Duration: 13 Jul 201815 Jul 2018

Conference

ConferenceInternational Conference on Marketing, Tourism & Hospitality
Abbreviated titleMTC18Swiss
CountrySwitzerland
CityZurich
Period13/07/1815/07/18

Cite this

Schijns, J. M. C., & van Bruggen, N. (2018). The Power of eWOM through Social Networking Sites. Abstract from International Conference on Marketing, Tourism & Hospitality, Zurich, Switzerland.