The Power of eWOM through Social Networking Sites

J.M.C. Schijns, Niels van Bruggen

Research output: Contribution to conferenceAbstractAcademic

Original languageEnglish
Publication statusPublished - 2018
EventInternational Conference on Marketing, Tourism & Hospitality: MTC18Swiss Conference - Europe, Zurich, Switzerland
Duration: 13 Jul 201815 Jul 2018

Conference

ConferenceInternational Conference on Marketing, Tourism & Hospitality
Abbreviated titleMTC18Swiss
CountrySwitzerland
CityZurich
Period13/07/1815/07/18

Cite this

Schijns, J. M. C., & van Bruggen, N. (2018). The Power of eWOM through Social Networking Sites. Abstract from International Conference on Marketing, Tourism & Hospitality, Zurich, Switzerland.
Schijns, J.M.C. ; van Bruggen, Niels. / The Power of eWOM through Social Networking Sites. Abstract from International Conference on Marketing, Tourism & Hospitality, Zurich, Switzerland.
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title = "The Power of eWOM through Social Networking Sites",
author = "J.M.C. Schijns and {van Bruggen}, Niels",
year = "2018",
language = "English",
note = "International Conference on Marketing, Tourism & Hospitality : MTC18Swiss Conference, MTC18Swiss ; Conference date: 13-07-2018 Through 15-07-2018",

}

Schijns, JMC & van Bruggen, N 2018, 'The Power of eWOM through Social Networking Sites' International Conference on Marketing, Tourism & Hospitality, Zurich, Switzerland, 13/07/18 - 15/07/18, .

The Power of eWOM through Social Networking Sites. / Schijns, J.M.C.; van Bruggen, Niels.

2018. Abstract from International Conference on Marketing, Tourism & Hospitality, Zurich, Switzerland.

Research output: Contribution to conferenceAbstractAcademic

TY - CONF

T1 - The Power of eWOM through Social Networking Sites

AU - Schijns, J.M.C.

AU - van Bruggen, Niels

PY - 2018

Y1 - 2018

M3 - Abstract

ER -

Schijns JMC, van Bruggen N. The Power of eWOM through Social Networking Sites. 2018. Abstract from International Conference on Marketing, Tourism & Hospitality, Zurich, Switzerland.