The Power of eWOM through Social Networking Sites

J.M.C. Schijns, Niels van Bruggen

Research output: Contribution to conference › Abstract › Academic

Original languageEnglish
Publication statusPublished - 2018
EventInternational Conference on Marketing, Tourism & Hospitality: MTC18Swiss Conference - Europe, Zurich, Switzerland
Duration: 13 Jul 2018 → 15 Jul 2018

Conference

ConferenceInternational Conference on Marketing, Tourism & Hospitality
Abbreviated titleMTC18Swiss
CountrySwitzerland
CityZurich
Period13/07/18 → 15/07/18

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Schijns, J. M. C., & van Bruggen, N. (2018). The Power of eWOM through Social Networking Sites. Abstract from International Conference on Marketing, Tourism & Hospitality, Zurich, Switzerland. http://globalbizresearch.org/Swiss_Conference_2018_July3/docs/doc/4.%20Education/ZT862.pdf