The Power of eWOM through Social Networking Sites

Jos Schijns; Niels van Bruggen

The Power of eWOM through Social Networking Sites

Jos Schijns
, Niels van Bruggen

Research Line Learning (part of LIRS program)

Research output: Contribution to conference › Abstract › Academic

185 Downloads (Pure)

Original language	English
Number of pages	8
Publication status	Published - Jul 2018
Event	International Conference on Marketing, Tourism & Hospitality: MTC18Swiss Conference - Europe, Zurich, Switzerland Duration: 13 Jul 2018 → 15 Jul 2018

Conference

Conference	International Conference on Marketing, Tourism & Hospitality
Abbreviated title	MTC18Swiss
Country/Territory	Switzerland
City	Zurich
Period	13/07/18 → 15/07/18

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ZT862Accepted author manuscript, 249 KB

http://globalbizresearch.org/Swiss_Conference_2018_July3/docs/doc/4.%20Education/ZT862.pdfLicence: CC BY-NC-ND

Cite this

@conference{e1acf2c0bfad40688b272bc00e444c20,

title = "The Power of eWOM through Social Networking Sites",

author = "Jos Schijns and Bruggen, \{Niels van\}",

year = "2018",

month = jul,

language = "English",

note = "International Conference on Marketing, Tourism \& Hospitality : MTC18Swiss Conference, MTC18Swiss ; Conference date: 13-07-2018 Through 15-07-2018",

}

TY - CONF

T1 - The Power of eWOM through Social Networking Sites

AU - Schijns, Jos

AU - Bruggen, Niels van

PY - 2018/7

Y1 - 2018/7

UR - https://research.ou.nl/en/publications/e1acf2c0-bfad-4068-8b27-2bc00e444c20

UR - https://globalbizresearch.org/Swiss_Conference_2018_July2/conference_paper.php

M3 - Abstract

T2 - International Conference on Marketing, Tourism & Hospitality

Y2 - 13 July 2018 through 15 July 2018

ER -

The Power of eWOM through Social Networking Sites

Conference

Access to Document

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Cite this