Threatening communication: A qualitative study of fear appeal effectiveness beliefs among intervention developers, policymakers, politicians, scientists, and advertising professionals

G.-J.Y. Peters*, R.A.C. Ruiter, G. Kok

*Corresponding author for this work

    Research output: Contribution to journalArticleAcademicpeer-review

    32 Citations (Web of Science)
    Original languageEnglish
    Pages (from-to)71-79
    Number of pages9
    JournalInternational Journal of Psychology
    Volume49
    Issue number2
    Early online date20 Sep 2013
    DOIs
    Publication statusPublished - 15 Mar 2014

    Keywords

    • fear appeals
    • risk perception
    • behavior change
    • intervention development
    • intervention developers
    • policymakers
    • Politicians
    • Scientists
    • Advertising professionals

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