Joshua Doe, R. van de Wetering, Ben Q Honyenuga, J.M. Versendaal

Research output: Chapter in Book/Report/Conference proceedingConference Article in proceedingAcademicpeer-review


The revised firm technology adoption model (F-TAM), developed through the Delphi interviews and focus group discussions, was a remarkable turning point in technology adoption studies. This study aims to test the F-TAM, using
data collected from Ghanaian SMEs. Data was collected from 400 SMEs in the Greater Accra Region of Ghana, using purposive sampling. Partial least squares structural equation modeling (PLS-SEM) was used for the data analysis. Data
showed that, while employee factors can lead to firm adoption, firm factors of adoption do not lead to adoption if societal factors, characteristics of the innovation, and employee factors do not moderate that relationship. Societal factors do not lead to firm adoption if employee factors do not mediate it. A theoretical relevance of this study is that it challenges the idea that firm adoption of innovation will be realized, without reference to other domains of factors. This positioning of the F-TAM model is a significant departure from earlier models. For industry practitioners, these findings illustrate the
essence of putting a premium on recruiting technologically savvy employees if the firm intends to adopt digital technologies.
Original languageEnglish
Title of host publicationProceedings of the 12th IADIS International Conference Information Systems 2019
Subtitle of host publicationUtrecht, The Netherlands, 11 - 13 April, 2019
EditorsMiguel Baptista Nunes, Pedro Isaias, Philip Powell, Pascal Ravesteijn, Guido Ongena, Luis Rodrigues
Place of PublicationUtrecht
PublisherIADIS Press
Number of pages11
ISBN (Electronic)9789898533876
ISBN (Print)9789898533876
Publication statusPublished - 2019
Event12th IADIS International Conference on Information Systems 2019 - HU University of Applied Sciences - Heidelberglaan 15, Utrecht, Netherlands
Duration: 11 Apr 201913 Apr 2019


Conference12th IADIS International Conference on Information Systems 2019
Abbreviated titleIADIS IS 2019
Internet address


  • Mobile Technologies
  • Firm Technology Adoption Model (F-TAM)
  • SMEs
  • Adoption
  • Developing Countries


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