Value Creation in Alliance Ecosystems: Insights from Marketing

Keyphrases

• Value Creation 100%
• Strategic Alliances 100%
• Strategic Marketing 40%
• Self-interest 20%
• Putting 20%
• Shared Vision 20%
• Shared Leadership 20%
• Management Approach 20%
• Common Interest 20%
• Service-dominant Logic 20%
• Strategy Development 20%
• Marketing Literature 20%
• Alliance Management 20%
• Customer Perspective 20%
• Mutual Adjustment 20%
• Ecosystem Collaboration 20%
• Joint Strategy 20%
• Long Time Horizon 20%
• Ecosystem-based 20%
• Self-adjusting 20%

Social Sciences

• Strategic Alliance 100%
• Strategic Marketing 40%
• Management Approach 20%
• Strategy Development 20%
• Shared Leadership 20%
• Dominant Logic 20%
• Customer Perspective 20%
• Common Interest 20%