What motivates consumers to buy environment-friendly product innovations?

M.C.J. Caniels, W.A. Bhatti

Research output: Contribution to conferencePosterAcademic

Original languageEnglish
Publication statusPublished - Nov 2017
EventProduct Development Management Association 2017 : Annual Research Forum - Chicago, United States
Duration: 11 Nov 201712 Nov 2017

Conference

ConferenceProduct Development Management Association 2017
CountryUnited States
CityChicago
Period11/11/1712/11/17

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