AbstractThis paper explains altruistic information sharing by integrating the Theory of Planned Behaviour with the Privacy Calculus Model. These theories both explain Behavioural Intent, thus they are suitable for integration. This paper applies a quantitative research approach in order to test the validity of the newly created model. A survey is used to gather data, which is analysed by using Partial least square structural equational modelling. Analysis provides a new model in which Perceived Societal Benefits,
Perceived Behavioural Control and Subjective Norm have a significant positive effect on the Behavioural Intent of people. This new model can be applied in the context of altruistic information sharing and provides valuable insights into the factors influencing the willingness of people to disclose their private information without any direct personal benefit.
|Date of Award||10 Aug 2019|
|Supervisor||Lars Rieser (Examinator) & Rachelle Bosua (Co-assessor)|
- Altruistic information sharing
- Theory of Planned Behaviour
- Privacy Calculus Model
- genetic information sharing