Leveraging Stakeholder Motivation in Reaching Consensus in Business-IT Alignment

  • L Franken

Student thesis: Master's Thesis


The success of Business-IT alignment within organisations is influenced by stakeholder motivation, therefore, leveraging stakeholder motivation in reaching consensus in Business-IT Alignment (BITA) is meaningful for organisations. Researching stakeholder motivation and reaching consensus in BITA through a literature study and expert interviews has led to the development of a design artifact: Stakeholder Motivation Matrix (SMM). The design artifact SMM provides insight into the actual and expected motivations of involved stakeholders in BITA. Furthermore, through the expert interviews, two concepts of taking others’ motivations into account are discovered: during the selection of the stakeholders who participate in BITA and during the BITA through communication between stakeholders. Moreover, the definition of reaching consensus in BITA needs to be determined by participating stakeholders in BITA within the organisation to leverage the stakeholder motivation in reaching consensus in BITA and deployability of the SMM. The willingness of the organisations to accurately fill in the SMM influences the ability to leverage stakeholder motivation in reaching consensus in BITA. This provides stakeholders with a tool that contributes to the success of BITA.
Date of Award27 Jun 2022
Original languageEnglish
SupervisorPien Walraven (Examiner) & Rogier van de Wetering (Co-assessor)


  • Business-IT alignment
  • Stakeholder Motivation
  • Reaching Consensus
  • Stakeholder Motivation Matrix

Master's Degree

  • Master Business Process management & IT (BPMIT)

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